shopify free shipping threshold killing margin

The actual problem

Free-shipping thresholds set below contribution margin turn every promo into a loss leader.

Do this

1. Compute contribution margin after shipping for top 20 SKUs.
2. Set free-shipping threshold above the cart that still clears margin + ads CPA.
3. Kill stacking of free-shipping codes with % discounts.
4. Re-check paid landing pages still mention the correct threshold.

Tools for this job

• Tillkiln

  Flags stacking discounts that compound free-shipping leaks

Related intents

• shopify discount codes stacking unexpectedly
• scale google ads before fixing checkout conversion