facebook ads cpc too high shopify

The actual problem

CPC climbs while checkout conversion stays flat — paid traffic buys a leaky funnel.

Do this

1. Pull last 14 days CPC + purchase CPA from Ads Manager.
2. Run a checkout leak scan (guest forced, OOS buyable, stacking discounts) before raising budget.
3. Kill ad sets with CPC > 2× account median and no purchase events.
4. Message-match ads to one offer and one landing URL — not a homepage tour.

Tools for this job

• Tillkiln

  Quantifies checkout leaks eating ad spend

• Netkiln

  Share fee/refund health when defending margin to a partner

Related intents

• shopify out of stock product still purchasable
• paypal fees higher than expected ecommerce