scale google ads before fixing checkout conversion

The actual problem

Increasing Google Ads budget while checkout leaks remain multiplies wasted spend.

Do this

1. Baseline purchase CVR and CPA for 14 days before any budget increase.
2. Run a checkout audit (guest, OOS buyable, stacking discounts, broken extensions).
3. Fix anything that can move CVR ≥10% relative before raising daily budget.
4. Only then scale winners — message-match ads to one landing offer.

Tools for this job

• Tillkiln

  Quantifies checkout leak $ before you scale paid

• Cashkiln checklist

  Six operator checks before buying more ads

Related intents

• facebook ads cpc too high shopify
• shopify out of stock product still purchasable