shopify password page live while ads running

The actual problem

Storefront password protection stays on after a soft launch and burns ad spend into a wall.

Do this

1. Online Store → Preferences — confirm password protection is off for production.
2. Open every paid landing URL in an incognito window; fix any password intercept.
3. Add a pre-flight checklist: ads ON only if storefront is public.
4. Re-check after theme publishes — some themes re-enable preview modes.

Tools for this job

• Tillkiln

  Catches related dead links and checkout traps

• Cashkiln checklist

  Operator checks before buying more ads

Related intents

• scale google ads before fixing checkout conversion
• facebook ads cpc too high shopify