shopify checkout require phone number bounce

The actual problem

Required phone at checkout for non-shipping digital/SKU mixes drives unnecessary bounce.

Do this

1. Confirm phone is required only when carriers/SMS truly need it.
2. Make phone optional for digital-only carts.
3. A/B optional phone on mobile for top geos.
4. Watch completion rate 7 days after the change.

Tools for this job

• Tillkiln

  Checkout friction detection

• Cashkiln checklist

  Conversion leak checks

Related intents

• shopify gift note required blocking checkout
• shopify checkout address autocomplete wrong country