shopify abandoned checkout emails not sending

The actual problem

Abandoned checkout recovery is off or filtered — you pay for clicks that never get a recovery email.

Do this

1. Confirm abandoned checkout emails are enabled and not in spam for a test address.
2. Check marketing consent / SMS vs email channel mix for your geos.
3. Recover a test cart end-to-end; measure open → return → purchase.
4. Pause ‘scale ads’ narrative until recovery is proven working.

Tools for this job

• Cashkiln checklist

  Ads waste / funnel checks

• Tillkiln

  Checkout leak detection

Related intents

• shopify checkout loses utm attribution
• shopify meta pixel double purchase events